Selected work
On the Ground, brand and web studio

We build the whole brand.

Websites, brand direction and strategy, with film and photography produced in-house.

01 · Strategy, positioning, website

Fate Sports Group

Brand strategy and positioning, then a premium site rebuilt for speed, motion and readability.

View case study →
The Quantock Financial website homepage
02 · Brand positioning, website

Quantock Financial

Brand positioning first, then a calm, trustworthy home for mortgage and protection advice.

View case study →
03 · Brand positioning, strategy

Quantock Lettings

A sister brand to Quantock Financial, with its own site for tenants and landlords across Somerset.

View case study →
The Quantock Lettings website homepage
The Matt Leigh website homepage
04 · Brand positioning, website

Matt Leigh

Garden design and build in Devon, from the garden designer behind ITV’s Love Your Garden.

Launching soon
Marcus Vallance, founder of OTG
Marcus Vallance, Founder
Studio

It started on the ground.

OTG is led by Marcus Vallance. Before websites and brands, Marcus was a documentary photographer. He started in the refugee camps of Greece and went on to work in camps and communities around the world, with images published worldwide and exhibited internationally.

Alongside the photography, Marcus has produced educational projects and worked on partnerships with organisations including Seiko Epson, the Fulham FC Foundation and the Richard Whitehead Foundation.

“Every brand has a stronger version of itself. My job is to find it, then help it grow.”

Marcus Vallance, Founder
  1. 01

    Strategy & positioning

    Who you’re for, what makes you different and how to say it. Usually its own stage, before any design.

  2. 02

    Design

    Identity, art direction and every page designed in detail, with motion built in from the start.

  3. 03

    Build

    Hand-coded and hosted on Cloudflare so it’s fast, with SEO and AI search built in from day one.

  4. 04

    Care

    We stay on after launch with a monthly care plan, so the site keeps working as hard as you do.

“From our original concept to the website we have today, Marcus has done a brilliant job bringing the vision for FATE Sports Group to life. He really understood what we wanted to create and translated it into a polished, professional website that reflects who we are and where we’re going. We’re delighted with the result and grateful for all his work.”

Struan, FATE Sports Group

“We couldn’t be happier with the new website Marcus built for us. His attention to detail is phenomenal, and the finished site is way beyond what we originally expected.”

Neil Hudson, Director, Quantock Financial
FAQ

Questions we get asked

What does OTG do?

OTG is a brand and web studio. We build the whole brand: strategy, positioning and identity, custom websites, and film and photography made in-house.

Who do you work with?

Businesses that want to stand out, from a motorsport management agency and a TV garden designer to a mortgage adviser and a lettings agency. See the work.

How much does a website cost?

Every site is a custom build, so we quote after a short call about what you need. The price depends on the number of pages, the content and features such as booking, calculators or enquiry forms. You’ll get a clear quote before any work starts.

Do you use WordPress, Squarespace or Wix?

No. Every site is designed from scratch and hand-coded, with no templates or page builders. That keeps it fast and secure, and means everything on the page is there for a reason.

Will my website show up on Google and AI search?

SEO and AI search are built in from day one: fast pages, clean code, a sitemap and structured data that tells Google, ChatGPT and other AI assistants who you are and what you do. Where you rank also depends on your content and reputation, and we’ll advise on both.

How do we get started?

Book a 30-minute call or send an enquiry. Tell us what you’re building, and we’ll come back with ideas and a proposal.

Tell us what you’re building.

We design and hand-code every site as a custom build, with no templates or page builders. SEO and AI search are built in from day one.