Minutes Network · Rare Evo 2026
A message worth travelling for, staged to land.
Minutes Network took to one of Web3's biggest floors with a keynote to deliver and a booth to own. We built the whole presence around a single idea: make everything feel premium, and let the speaker keep the spotlight.
The brief
Show up like it matters.
Rare Evo is a room full of noise, ambitious projects, big screens and a limited window to be remembered. Minutes Network needed to arrive looking every bit the serious contender it is: a company rebuilding the economics of global communications.
That meant a booth that read clearly from across the hall, print people would actually pick up and pocket, and a keynote that carried a genuinely complex story without losing the audience along the way. One coherent presence, print to stage.
The brand, in motion
The keynote
Not death by PowerPoint.
The audience came to hear a person, not to read a screen. So we resisted the usual wall of bullet points and built the keynote as an immersive, browser-based experience, premium to look at, effortless to move through, and paced to the speaker rather than the other way round.
It sets the tone, carries the story scene by scene, and gets out of the way at exactly the right moments, so the message lands in the room, in person, where it should.
“Keep it simple, keep it premium, and never take the audience's attention away from the reason they're there, to hear you.”
Our approach to the keynote
On the floor
One look, everywhere it counted.
From the backdrop that anchored the booth to the trifold leaflets designed to be picked up and kept, every touchpoint carried the same confident, considered identity.
